About the company

About us – Quality you feel, health that comes from the heart
It all started with a small dream and a big heart of Ms. Nava Boyum – an experienced naturopath, who has been working with love in the field of natural health for over 22 years. What began with personal developments and a small group of customers who fell in love with the products, over time became a real family vision.
With the sons' entry into the business, the company received a boost of innovation, growth, and professionalism – and today it is proud to offer over 80 quality products: nutritional supplements, vitamins, minerals, herbal formulas, advanced probiotics, and a series of jelly bears with vitamins that children simply love.

Our products are currently sold in hundreds of health food stores, pharmacies, and leading e-commerce sites throughout the country, and are widely trusted by private customers and professional therapists alike.

The company's vision is simple and clear:
To provide the highest quality, in the largest packages, and at the lowest prices – so that every family in Israel can enjoy accessible, delicious, and affordable natural health.